Avian
Guardians
Making bird conservation fun and educational for beginners and families to learn and take action together.
A versatile bird conservation app for all levels, offering simple explanations for beginners, advanced details for experts, and a fun way for families to explore together.
- Solo project -
Overview
Most people have limited knowledge of bird conservation and accessible entry points, and often lack specific information on how to effectively contribute to conservation efforts.
Goals
Make bird conservation accessible and actionable for everyone by
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Providing clear and concise information
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Offering easy-to-follow guides
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Creating engaging activities
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Connecting users with local bird conservation organizations
Target
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Primary: Beginners (non-birders) and families
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Secondary: Experienced birders
User Research
I interviewed individuals from diverse backgrounds in bird knowledge, ranging from non-birders to experienced birders with over a decade of experience. Participants hailed from Mexico, the United States, Taiwan, and Thailand.
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Gender
Birding Status
Birding Experience
Male 55%
Birder 45%
Female 45%
Non-birder 55%
Veteran Birder 45%
Indifferent 22%
Interested 33%
David
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Age: 37
Gender: Male
Marital Status: Married
Children: 2 children (9 years old & 6 years old)
Occupation: Teacher
Interests: Birding, outdoor activities
Birding Experience: Experienced (Involved for about 10 years.)
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David is a dedicated father of two who loves bird conservation and wants to include his family in it. However, it's challenging for him to balance family duties while learning more about conservation. Even with his enthusiasm, he sometimes faces limited resources that make his efforts less effective. Mark also hopes to share what he knows with others and create a stronger community of bird lovers.
Laura
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Age: 30
Gender:Â Female
Marital Status: Married
Occupation: Designer
Interests: Somewhat interested in environmental issues butÂ
          hasn't participated before.
Birding Experience: Beginner
Laura is eager to learn more and believes that technology can provide a user-friendly way to get involved in conservation efforts. While she has a general interest in the environment, she lacks specific knowledge on how to effectively support bird conservation. Currently, she doesn't feel a strong personal connection to nature or wildlife.
Many people struggle to understand bird conservation and lack easy access to resources or ways to get involved. For parents, balancing family and conservation can cause stress. The absence of a central source offering clear, actionable steps further limits participation, even for those who are passionate about the cause.
Challenges
Lack of knowledge and accessible entry points
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Knowledge gap
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Difficult finding a starting point
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Balancing family and conservation
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Engaging children​
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Staying informed and getting involved
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Centralized information
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Addressing the Challenges
To overcome these challenges and empower individuals to participate in bird conservation, it is essential to provide:
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Clear information: Understand bird conservation issues.
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Accessible resources: Learn and get involved easily.
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Practical guidance: Find actionable steps.
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Community engagement: : Connect with like-minded people.
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Support and encouragement: Feel motivated and accomplished.
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The Avian Guardians app envisions a space where people can easily learn about bird conservation, find opportunities to get involved, and connect with like-minded individuals.
Key Features
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User-Friendly Onboarding
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Interactive Learning Modules
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Conservation Tips and Actions
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Community Engagement
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Gamification
A versatile bird conservation app for all levels
Beginner-friendly:
Simple explanations for those who are new to bird conservation.
Expert insights:
Detailed insights for experienced enthusiasts.
Family-friendly:
A fun way to learn and explore together.
Avian Guardians
Site Map
Easy to start, easy to use
Challenge:
Knowledge gap and difficulty finding a starting point
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Solution:
Provide clear and simple information
Avian Guardians app simplifies the learning process, making it easy for anyone to understand and get involved in bird conservation efforts.
Small steps in daily lives
Challenge:
Balancing family and conservation, and the lack of a centralized hub for actionable information
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Solution:
Offer flexible family options and encourage participation with achievable actions
Avian Guardians App empowers families to participate in bird conservation through achievable actions. The app educates users on simple steps they can take and features a fun competition that tracks daily progress towards protecting birds.
Connect and Conserve
Challenge:
Difficulty staying informed about international bird conservation news and finding ways to get involved.
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Solution:
A platform that connects like-minded individuals and groups to participate in large global and community conservation initiatives.
The platform offers a strong community, allowing bird enthusiasts to connect, collaborate on conservation efforts, and share their experiences.
Learn and Play: Bird Conservation
Add gamification to make learning fun, interactive, and family-friendly. Engaging children in conservation creates a rewarding experience that aligns personal and family goals.
Users Feedback: Feature Improvement
Expand global engagement:
Offer more opportunities for users worldwide to participate, including volunteering and community initiatives.
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Enhance content:
Add more photos, videos, and sounds of endangered bird species to increase user engagement and awareness.
User Feedback: App Advantages
User-friendly  /  Educational
Value-added  /  Recommended
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Easy to navigate and use
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Offers opportunities to learn more about bird conservation
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Provides something new for experienced birders
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Users are likely to recommend the app to others.
